2.07 Public Information Plan (PIP)

The PIP includes public/stakeholder information and communication strategies that will begin during the planning and design phases as well as during construction or operations activities. The PIP includes the most efficient method of communicating this information. The PIP is intended to create an organized and systematic process to communicate work zone information to the traveling public and respective stakeholders.

Information to the road user on routes, delay, and road information are typical applications. Additional information should include updates on active work and/or worker proximity.

Work zone impacts to pedestrians and bicyclist facilities should be incorporated in the project PIP. A pedestrian or bicyclist specific plan may be needed. Additional information is provided in Chapter 5: Non-Motorized Work Zone Safety and Mobility. Public meetings held for the project are often ideal places to incorporate a pedestrian/bicycle access component to address the concerns of the larger community.

A PIP is important for long-term, significant projects as defined in Section 2.01 Project Significance. The PIP should target the general public along with representatives from schools, community centers, parks, transit, and businesses in the area to alert them of upcoming changes and to advise them of the efforts taken to accommodate pedestrian needs.

2.07.01 Communication Plan

(Updated 12/3/2020)

The PIP must be finalized based on the agreed project scope in coordination with the region communication representative, ensuring that project, corridor, and network ramifications are considered. The region communication representative should be an active member in the development and implementation of the PIP.

Design Build and Innovative Contracting projects, by nature, have a more expedited schedule. Conversations with the region communication representative should occur at the earliest possible convenience to ensure positive outcomes. Once a final MOT method is determined the PIP should be updated to address any changes or modifications.

A. Public/Stakeholder Information

It is necessary to communicate project information with both the public and stakeholders to maintain a safe work zone and efficient travel. The communicated information should include but is not limited to:

  • Construction timeline
  • Active work area dates and times
  • Staged traffic changes with dates, times, and project specifics
  • Brief work description
  • Emergency events notification
  • Alternate and detour routes

2.07.02 Communication Methods & Strategies

Communication of project information to the affected groups must be discussed in the PIP. There are several different communication methods and will vary by project type and location. It is recommended that the project specifics are communicated prior to construction and to establish relationships that will assist during construction.

Exhibit 29: Public Information Plane Strategies: Public Awareness

  • Brochures and mailers
  • Paid advertisements
  • Public information center
  • Telephone hotline
  • Work zone education and safety campaign
  • Media press release (newspapers, TV, radio, etc.)
  • Social Media (Facebook, Twitter, YouTube, etc.)
  • List on MDOT Road Construction map
  • Public information meetings
  • Advanced global area signing
  • Establish Email Listserv for project (include law enforcement, emergency services, local agencies, and other contractors within the influence area
  • Stakeholder updates/meetings
  • Visual information (videos, presentations) for meetings and web-based viewing
  • Project specific website

Exhibit 210: Public Information Plan Strategies: Motorist

  • Public Radio
  • Portable changeable message signs & Dynamic Message Signs
  • Global Information Signage
  • Freight travel information (Great Lakes Regional Transportation Operations Center (GLRTOC), MDOT Transport Permit Unit)

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